Global strategy of Netflix Essay Example | Topics and Well Written Essays - 2000 words

Global strategy of Netflix - Essay ExampleAn evaluation of the milieu of Netflixs business is essential in order to undertake suitable strategies for the growth of internet based entertainment services of Netflix. Netflixs business mandatory the company to expand to international markets to take advantage of the change in lifestyle and entertainment of the households. The political environment and the state laws were important considerations for Netflix as they had to let licenses from the owners of TV shows as well as movie studios for float their services through the internet. The environment in the industry underwent technological advancement as change magnitude number of electronic devices like the cables fiber optics appeared in the stores. This allowed the households to connect the internet to the household TVs for the purpose of viewing. The social changes also showed inclination of the customers towards easy access to the streaming movies and TV shows on the internet rath er and reduced the crowd of the theaters (Fitzroy and Herbert, 2007, p.47).The internet based entertainment industry witnessed intense rivalry between the several players as they launched their services on unlimited streaming of videos, TV shows and movies to be watched by the customers. Netflix had to adopt business strategies keeping their competitive position in mind. There were red-hot entrants in the industry looking to capture the market. Hulu Plus, Amazon Instant Video are the products of the new entrants that challenged the business of Netflix with similar services.